GA_googleFillSlot("1x1_specialreportlogo"); -->General Mills Releases New Lucky Charms With 15 Percent Less Leprechaun Meat
September 23, 2011 | ISSUE 47•38
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MINNEAPOLIS—Saying that Lucky Charms is "as magically delicious as ever but now lower in magically saturated fats," General Mills announced Friday it would begin making the cereal with 15 percent less leprechaun meat.
"Lucky Charms will still have the same great taste and marshmallowy goodness, but now only the tastiest, leanest parts of the leprechaun will be used," a press release read in part, noting that the Lucky Charms recipe had not changed since 1964, when leprechaun meat was first added as an emulsifier. "As always, we use only natural colorings and flavorings in our cereals, which is why you may still sometimes find a wee hat in your bowl." The announcement comes only weeks after General Mills discontinued the use of ground rhinoceros in Wheaties.
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